Nope, I'm not talking pig's bladders, studs or Ashley Cole's backwards progression from boy to toddler. I'm talking Visa's latest dabble with the beautiful game, because in the run up to the FIFA World Cup later this year Saatchi & Saatchi London have devised an unutterably beautiful - if not slightly unoriginal - TV campaign to demonstrate Visa's partnership with the upcoming event. Ending with the strap line 'Life flows better with Visa', the protagonist runs from his Western living room across the Eastern plains as he traverses the globe with his credit card and kicks a few footballs along the way, finally entering the stadium to score their winning goal. Much as it pains me to say that an ad with anything at all to do with football makes me want to mosh out in my living room, The Pixies' Isla de Encanta is the perfect soundtrack to a perfectly executed piece of advertising and my favourite of the year so far. Come on England!!
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